AutoTrader Publishing launched a new publication dedicated to vehicles that get 30 miles per gallon (mpg) or more.
AutoTrader Green will be the first publication focusing exclusively on fuel-efficient vehicles. The new magazine will also include editorial content such as informational articles about different types of fuel-efficient cars and trucks, including Alternative-Fuel Automobiles (AFAs) such as hybrids.
The recent spike in gasoline prices and an increasing concern for the environment has dramatically accelerated consumer interest in fuel-efficient vehicles. Fuel-efficient models that get 30-plus mpg are on the market now more than ever before. Hybrid sales are up 30 percent from last year, while overall new-car sales are down 8 percent. And the estimated 28 million new drivers who will enter the market in the next five years are more concerned about the environment than any generation before them.
"The new AutoTrader Green magazine provides consumers in the community with the only local mechanism to view hundreds of fuel-efficient vehicles at once," said AutoTrader Publishing President Richard Jamin. "It's a win for dealers because our product immediately increases public awareness of their fuel-efficient inventory, which means more traffic on their lots. Most importantly, it's a win for the environment, and we're proud to be able to satisfy the growing demand for information about these vehicles and access to them."