Sunday, November 25, 2007

Life, an Influential Magazine

One of America's most influential and popular magazines published its first issue this week in 1936. At the time, Life magazine was a startling innovation. Taking advantage of the recently developed, small 35-millimeter camera, Life established the art of photo journalism.

For 36 years, millions of homes across the U.S. eagerly awaited their weekly issues, which chronicled American society and culture in pictures that were a personal experience for readers. Now, no single magazine has the market share and impact that Life enjoyed in the 1930s and 40s.

Americans spend an average of $48.50 a year on magazines and 122 hours reading them.

Coexistence Signs Nationwide Distribution Deal

Coexistence Magazine, the only monthly, Middle Eastern magazine being sold in the U.S. and Canada, has signed an agreement with Russ Warner International to secure magazine distribution at such major retail chains as Barnes and Noble, Borders, Waldenbooks, Hastings and B&N College Bookstores.

Under the distribution agreement, Russ Warner International will serve as the exclusive distributor of Coexistence Magazine to major bookstore chains, specialty stores and independent retailers throughout North America through its fulfillment distributor, Source Interlink. Coexistence is a unique publication targeting the Middle Eastern American market; a segment that has experienced explosive growth, yet remains largely untapped, over the last several decades.


Sunday, November 18, 2007

PODER Magazine Names New Editor

PODER magazine, the leading Hispanic publication for the influential business and political elite, has named Daniel Eilemberg as editor of its U.S. and Miami editions. Prior to joining PODER, Mr. Eilemberg worked as editor of Hispanic Magazine. Under his leadership the magazine underwent a renovation, changing its target audience and editorial focus successfully and increasing its readership an unprecedented 40% during his first year at the magazine.

Before joining Hispanic, Mr. Eilemberg served as Executive Editor of LOFT. During his time there the magazine earned the prestigious Eddie Gold Award for Best Lifestyle Publication at the FOLIO awards. Prior to joining the staff of LOFT in Miami, Mr. Eilemberg contributed articles to PODER and LOFT, while working in the creative department of the Metro-Goldwyn-Mayer studio in Los Angeles.

Mr. Eilemberg will replace Cathleen Farrell, an extraordinary journalist who has been at the helm of the magazine for the past 7 years. "Cathleen's contributions have been critical to the success of the magazine. We wish her all the best in her future endeavors," said Mr. Lee.

Cutting Edge Media Ready to Launch New Magazine for Entrepreneurs

Cutting Edge Media, the nation's home business experts, is gearing up for the unveiling of their newest publication. The premiere issue of True Wealth, "Your Guide to Starting a Profitable Business," will be published in February 2008.

True Wealth will provide information on direct sales, franchises, and home-based business opportunities, while promoting the idea of creating wealth in many areas of life--through quality time with family, a more relaxed schedule, and real financial freedom.

"True Wealth is designed to reach serious-minded prospects who are actively pursuing a business opportunity--and a better life," says Bridey Orth, Editor-in-Chief. "For those who are recruiting for an opportunity, True Wealth is a wonderful marketing tool and a way to put your business in front of people who are truly interested."

Containing personal development articles, success stories, and advice from industry experts, True Wealth is designed to motivate and inspire both experienced and brand-new entrepreneurs.

"Entrepreneurship is really taking off," says Josh Binkley, Print Media Consultant, "and we're excited about reaching a whole new segment of potential business owners for our advertisers. From our opportunity directory to full page ads to success stories and page sponsorships, we've got advertising options for every business and budget."

True Wealth will be mailed bi-monthly to 50,000 readers. To learn more or see a sample issue, visit

Peggy Northrop Named Editor-in-Chief of Reader's Digest Magazine

Reader's Digest has named Peggy Northrop U.S. Editor-in-Chief. Northrop joins Reader's Digest from Meredith's More magazine, where she has been Editor-in- Chief since April 2004. Northrop will also serve on the company's Executive Committee.

Northrop succeeds Jacqueline Leo, who is leaving to pursue other interests after six years with the magazine.

Prior to joining Meredith, Northrop was Editor-in-Chief of Rodale's Organic Style and held senior editorial positions at some of the most successful women's magazines in the country: Vogue, Glamour, Redbook, Real Simple and Health. She began her career in newspapers, including The San Francisco Examiner.

Highlights High Five Named Among Year's 15 Hottest Magazine Launches

Highlights High Five, a new publication edited for children ages 2 to 6, has been named one of the 15 "hottest" new magazine launches. The honor was bestowed by min (Media Industry Newsletter) and partner Samir Husni Ph.D., chair of the University of Mississippi journalism department who is known in the industry as "Mr. Magazine." The magazine was selected from over 700 new publications that launched between October 2006 and September 2007.

Highlights High Five is published by Highlights for Children, one of the most established magazine publishers in the country. Its flagship publication, Highlights magazine, recently printed its one-billionth copy, and the company has expanded to include a toy catalog, several online destinations, including the popular, and a children's book publishing division. Like its sister publication, Highlights magazine, Highlights High Five is an advertising-free publication.

Highlights High Five puts high-quality, age-appropriate literature right at the fingertips of parents who know that reading aloud to their young child is critically important to children's emerging literacy. With suggestions for easy-to-plan, fun-to-do, and developmentally appropriate activity ideas, Highlights High Five makes it easier for parents to create quality time with their children.

Writer's Guidelines

Sunday, November 11, 2007

New Milwaukee Magazine Highlights Hospitality Industry

The Milwaukee Alcoholmanac, a magazine whose title is a combination word of "alcohol" and "almanac," has hit the streets of Milwaukee. The new magazine showcases local bars, restaurants, hotels and other entertainment hotspots.

"Milwaukee has a lot to offer its citizens," says founder Brian West, "We're here to provide simply the best resource for information on Milwaukee's hospitality and entertainment industry."

Readers can enjoy articles such as "Mixology 101," "He Said/She Said" -- an advice column on the nightlife featuring nationally recognized comedian Steve Hofstetter -- "Nightlife Horoscopes," reviews of bars and restaurants, "Featured Bartender" and a featured interview every issue.

The Milwaukee Alcoholmanac can be found at local bars, restaurants and liquor stores and is free to the public. It is published six (6) times yearly.


Computerworld Announces New Editor in Chief

Computerworld, "The Voice of IT Management," has appointed Scot Finnie as editor in chief. Finnie replaces Don Tennant, who will be taking on a more expanded role at IDG as VP/Editorial Director for both Computerworld and its sister company InfoWorld.

Finnie, who was hired as online editorial director of Computerworld in April 2006, will oversee the daily editorial operation of Computerworld's Web site ( as well as its weekly print publication. Finnie has more than two decades of experience in print and online journalism. His first Web-related position was with ZDNet in 1994, where he was editor. Finnie has been an editor at InformationWeek/TechWeb, Windows Magazine, and PC/Computing. His articles have appeared in PC World, PC Magazine, CNET, MacWeek, Byte, Popular Science and many others.

In his new position, Tennant -- who served as editor in chief of Computerworld since 2004 -- will oversee editorial operations for both Computerworld and its sister publication, InfoWorld. He will continue to provide readers with keen insights into the IT industry in his weekly column.

Condé Nast to Close House & Garden

House & Garden magazine will cease publication with its December issue, said Charles H. Townsend, President & CEO of Condé Nast Publications. The website,, will also be shut down.

"House & Garden has a long and venerable history within Condé Nast," Mr. Townsend said. "This has been a difficult decision to come to but we feel it is one that must be made at this time. I would like to thank Dominique Browning and the entire staff for their award-winning efforts throughout the years. House and Garden’s intelligent and graceful editorial attracted a loyal readership. We were proud to publish it."

"With the unexpected departure of the publisher of the magazine, we decided to take a serious look and re-evaluate the title," Mr. Townsend said. "Our investment in House & Garden throughout the years has been substantial and we no longer believe it is a viable business investment for the company."

Condé Nast will continue to be a leading publisher in the home and lifestyle category with magazines including Architectural Digest, Domino, and Vogue Living (which will increase its frequency in 2008).

Sunday, November 4, 2007

Bookstores Feature Magazines Using Recycled Paper

Nearly 400 Barnes and Noble and Hastings Books and Music stores nationwide will run in-store promotions highlighting magazines that use recycled paper, under a major push by Co-op America's Magazine PAPER Project and Next Steps Marketing.

The "Green Paper for People and Planet" promotion will occupy prominent fixtures within these stores with special signage to highlight the magazines' commitment to the environment. Each publication featured in these unique fixtures is an environmental leader in using recycled paper with at least 30 percent post-consumer content.

Six magazines that use recycled paper -- Shape, Fast Company, Mother Jones, ReadyMade, Nickelodeon Magazine, and Body + Soul -- will be prominently featured during November in 153 Hastings Books and Music stores.

Barnes and Noble has committed to offering 10 slots for magazines that use recycled paper at a heavily discounted rate with special signage in their top 240 stores in January. This promotion will roll out more widely in April 2008 in conjunction with Earth Day.

Both Hastings and Barnes and Noble are demonstrating their support for the environment by supporting magazines that use recycled paper. "This promotion demonstrates that magazines are committed to the environment in a time where environmental issues are at the forefront," says Maire Walsh, director of client services at Next Steps Marketing. "For the participating magazines, it can mean building awareness for their titles, increasing sale and market penetration. More importantly, it shows that there are magazines in our industry that are embracing recycled paper."

The paper production industry is the fourth largest contributor of greenhouse gas emissions of all US manufacturing industries. In addition, deforestation is responsible for 25-30 percent, or 2 billion tons, of greenhouse gases that are released into the atmosphere each year. The global warming savings from the six magazines featured in this promotion are substantial: collectively they save more than 21,698,223 pounds of carbon dioxide annually! This is equivalent to curbing carbon dioxide emissions put forth by more than 1,970 cars in a year. Today, less than 5 percent of all magazine paper contains any recycled content.

"The time is now for each and every magazine to step up and take responsibility for the impact their publication has on the environment," says Valerie Latona, editor in chief of Shape magazine, the largest women's consumer magazine using recycled paper. "You often hear about recycled paper being poor quality, or that it costs too much and won't work financially for a publishing company; however, if Shape can do it with a 1.7 million circulation size and still be successful and profitable, I'd have to say those excuses are not valid. There can be no more excuses."

If the entire North American magazine industry used just 30 percent post-consumer recycled (PCR) paper, the results would be staggering:

-- 1,448,487 tons of wood would be saved, or the equivalent of 10,027,984 trees; -- 6,275,322 million BTU's of energy would be conserved, or the equivalent of the energy used to power 68,960 homes in a year;

-- 1,694,830,791 pounds of greenhouse gases would not be released into the atmosphere, or the equivalent of greenhouse gases emitted by 153,894 cars in a year;

-- 3,377,016,271 gallons of wastewater would not be produced, or the equivalent of 5,113 Olympic-sized swimming pools; and

-- 760,160,370 pounds of solid waste would be conserved, or the equivalent of 27,149 fully-loaded garbage trucks

For a more comprehensive list of magazines using recycled paper and sustainable production processes, visit Co-op America's Magazine PAPER Project website:

Garden & Gun Magazine Names Sid Evans as Editor-in-Chief

Sid Evans has been named Editor- in-Chief of Garden & Gun. Garden & Gun was recently nominated as one of the 15 hottest launches out of over 700 magazines by Dr. Samir Husni and MIN magazine.

Mr. Evans was most recently Editor-in-Chief of Field & Stream, the country's leading outdoor magazine, and the Editorial Director of Salt Water Sportsman. At Field & Stream he earned the magazine an unprecedented seven National Magazine Award nominations, including a highly coveted nomination for General Excellence. Prior to Field & Stream, Mr. Evans was the Editor of Men's Journal. He has also worked as a senior editor at Sports Afield and GQ.

A native of Memphis, Tennessee, Mr. Evans will relocate to Charleston, South Carolina to join Garden & Gun.

Garden & Gun, a publication of the Charleston, SC-based Evening Post Publishing Company, is a lifestyle magazine with an unprecedented territory: the Southern US and the Caribbean. Website:

ROAD & TRAVEL Magazine Re-Launches With Hip, New Design

The online resource for all things automotive- and travel-related aimed at the women's market, ROAD & TRAVEL Magazine (RTM), launches its all-new, completely redesigned website.

The new website, which continues to offer free access to its 8,000 pages of automotive, travel and safety content, now showcases an edgy and hip new design, video, and Web 2.0 features like RSS feed and social bookmarking. In addition to these user-friendly tools, RTM also presents an easier-to-use navigation system to help readers quickly locate relevant articles and guides, as well as tools to expand font size, allowing readers to review content easily.

With in-depth reviews, comprehensive guides, splashy photography and enticing design, RTM continues to be the leading online resource for women seeking information on automotive, travel and safety issues.

Expanding to a weekly release in 2008, RTM continues to add and freshen its content to reflect the latest automotive and travel topics, whether new travel destinations or vehicle reviews.