Toronto Star, Canada's largest daily newspaper, has launched an exciting new glossy magazine called Desi Life, which has been created specifically for the South Asian community in the Greater Toronto Area. Desi (They-see) Life will be published bi-monthly with the inaugural issue available on April 19, 2007.
The term 'desi' often refers to the South Asian communities living in English-speaking countries such as Canada. Canada is home to about one million South Asians - 600,000 in the GTA alone. Statistics Canada predicts that this group will be one of the largest in the country by 2017.
"Whether in print or online, the Star is committed to providing culturally specific content to the various communities that help to define Toronto," said Jagoda Pike, Publisher, Toronto Star and President, Star Media Group. "Desi Life is a great example of how we are working to deliver the content that our readers want, in an environment that meets our advertiser's expectations."
"Desi Life magazine will showcase movers and shakers in the South Asian community, with regular features on trends in Canada and on the subcontinent, the latest on Bollywood and Tamil cinema, cricket, food, fashion, the arts, and much more," said Bageshree (Shree) Paradkar, editor of Desi Life.
Desi Life will be made available to the South Asian community by targeted home delivery and through select retail locations across the GTA. "We believe that Desi Life will fill a gap in the media market with its entertaining and engaging content, high quality design and targeted distribution," added Pike.