Advanstar Communications has launched a new publication and web portal designed to unite the traditional aftermarket, specialty parts distribution and new car dealership channels. Styling & Performance magazine is a monthly business to business publication that will launch in July 2007.
"Our editorial focus is designed to help expand the reach of the specialty parts market," said Savas. "We plan to do this by providing incisive business content from industry experts. The publication will also showcase sales and marketing strategies that work, and share real-time exclusive information on how parts move through the distribution channel. We want the industry to see our publication as the place to go to identify and react to trends long before others have even identified them."
Styling & Performance has an initial targeted controlled circulation list of 50,000 readers.