Friday, September 19, 2008

Sandow Media Acquires Watch Magazine

Sandow Media today announced the acquisition of InSync(R), a leading watch magazine for high-end watch enthusiasts, connoisseurs, and collectors, from World Publications.

"InSync(R) fits perfectly into the Sandow Media group of luxury brands," said Adam I. Sandow, CEO of Sandow Media. "The magazine represents a key component of our strategy as we continue to develop significant brands that serve the high-net-worth market with exceptional journalism. In recent years, the wealth market has demonstrated a growing and increasingly sophisticated appetite for fine timepieces; our goal is to create the largest and most widely read magazine in this category."

The magazine will be rebranded Watch Journal and Sandow plans a major investment in the magazine's distribution, editorial, design and marketing. As a major component of the new push, Sandow will shortly unveil a proprietary distribution strategy to reach ultra affluent consumers.

Sandow Media will retain the Houston, Texas staff with additional support from its Florida and New York offices. Sandow recently opened offices in Manhattan at the Banks Building (58 West 40th Street). Overlooking Bryant Park, the penthouse office will house the staff of the recently acquired Worth magazine in addition to the growing sales and marketing teams for Watch Journal, NewBeauty and LUXE.

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