Elixir Press Ltd has launched ELIXIR International, the world's first quarterly super glossy consumer magazine, totally focused on the booming market in anti-aging services and products.
The 200-page perfect bound quarterly will go on sale in the UK (W H Smiths, Borders, Tesco, independent newsagents) and internationally in October with a cover price of $7 (£3.80) and an initial print run of 100,000 copies. It will also be distributed free to spas, cruise ships, luxury hotels, gyms, airport business lounges, on private charter jets and international sales through on-line subscription.
The paper quality and size of the magazine will be exactly the same as that of Vogue magazine. ELIXIR International will also be published online to meet the demand of both internet readers and advertisers.
The publication of ELIXIR International follows the successful pilot launch last year of the monthly title ELIXIR and www.elixirnews.com an online magazine devoted to rejuvenation and anti-ageing, established four years ago. It now has 30,000 unique visitors each month and has a growing database of subscribers interested in anti-ageing products and services.