Sunday, July 13, 2008

Hearst Magazines and MSN Partner to Launch New Food Site

Hearst Magazines and MSN have partnered to develop and launch a new food-related Web destination named, also available at The new site, which will launch in fall 2008 and will exist as its own brand, will be owned, built and edited by Hearst Magazines Digital Media and distributed by MSN. The terms of the deal puts Hearst Magazines Digital Media in charge of the design, development and editorial vision of the site, while MSN will be responsible for advertising sales and primary distribution of the site's content through the MSN network. MSN and Hearst anticipate that's traffic numbers will immediately place the site into the top 10 food-related destinations online. will be accessible through the MSN home page and in editorial programming across its network, including on the MSN Lifestyle Channel and other relevant channels. In addition, all of the advertising inventory for will be sold by the MSN sales team, which will also sell targeted inventory in the food category on,, and

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