Forbes will launch of ForbesLife MountainTime, a new lifestyle publication targeted at the nation's top tier of consumers in the Rocky Mountain region. The publication will be distributed regionally through local newspapers in the U.S.' most affluent ski areas. Its Publisher is Don Welsh, a 30-year veteran of magazine publishing, and its Editor is Philip Armour. ForbesLife MountainTime is scheduled to launch July 4, 2008.
Editorial content of ForbesLife MountainTime will focus on each area's local personalities, home design, the latest sporting equipment and upcoming events in the region. Every issue will include at least two pages of editorial and two pages of advertising specific to that market.