USA TODAY has launched Open Air, an active lifestyle magazine. Open Air will be available four times a year in Friday editions of USA TODAY. Its website is http://www.openair.usatoday.com/.
Open Air will be an 8.5" x 10.5", glossy magazine. The magazine will be 68 pages and will have 27 advertising pages. The first issue will be available on Friday, March 7, 2008, inside the Friday edition of USA TODAY. Additional on-sale dates will be May 2, Sept. 5 and Nov. 7.
Open Air will focus on the active lifestyle and all its rewards. The magazine will be geared towards the busy, well-informed, affluent consumer and will offer a compelling new look at the possibilities for adventure that surround us each day -- from ordinary activities to once-in-a-lifetime opportunities. Open Air will be inspirational, practical and entertaining with expert writing, concise detail and colorful photography. Editorial content will include stories on outdoor activities, travel features and articles that highlight everything from gear to nutrition to the psychological benefits of a healthy lifestyle.