Advertising Age has named Allison Price Arden, 37, as its new publisher, effective Monday, Dec. 3. She has been associate publisher for the past year. In her new job, Ms. Arden will oversee all operations for Ad Age and Creativity magazines, whether in print, online, or at events domestically and internationally.Ms. Arden, an 11-year veteran at Ad Age, replaces Scott Donaton, who is leaving to become publisher of Time Inc's Entertainment Weekly magazine.
Ms. Arden joined Ad Age in 1996 as a sales representative, but soon became its ad director, as well as director of business development and custom programs. Having built custom into a successful operation, she moved on to become general manager of Ad Age Interactive, pushing both Ad Age and Creativity's interactive operations into becoming Ad Age's fastest-growing businesses. In February of this year, she was promoted to associate publisher.
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