Transcontinental Media has launched the first issue of Vita magazine. Vita, like its successful English counterpart More, creates content that is relevant to French-Canadian women in their forties. A launch event will take place in Montreal this evening with spokesperson Dominique Bertrand, Quebec personality, as well as the musical group The Lost Fingers.
As previously announced, Vita will be headed by Sylvie Poirier, formerly editor-in-chief of ELLE QUEBEC, a Transcontinental publication she was part of for seven years. Chantal Ares is the art director at Vita.