Arden Named Advertising Age Publisher

Advertising Age has named Allison Price Arden, 37, as its new publisher, effective Monday, Dec. 3. She has been associate publisher for the past year. In her new job, Ms. Arden will oversee all operations for Ad Age and Creativity magazines, whether in print, online, or at events domestically and internationally.

Ms. Arden, an 11-year veteran at Ad Age, replaces Scott Donaton, who is leaving to become publisher of Time Inc's Entertainment Weekly magazine.

Ms. Arden joined Ad Age in 1996 as a sales representative, but soon became its ad director, as well as director of business development and custom programs. Having built custom into a successful operation, she moved on to become general manager of Ad Age Interactive, pushing both Ad Age and Creativity's interactive operations into becoming Ad Age's fastest-growing businesses. In February of this year, she was promoted to associate publisher.

Egmont USA Names Publisher

Douglas Pocock, Executive Vice President of Egmont USA Inc., announced today that Elizabeth Law, former Vice President and Associate Publisher of Simon and Schuster Books for Young Readers, has been named Vice President and Publisher of Egmont USA.

Mr. Pocock also confirmed that Random House will handle U.S. sales and distribution.

While at Simon and Schuster, Ms. Law worked with Andrew Clements; the bestselling Spiderwick series; Thanks and Giving All Year Long by Marlo Thomas and Friends; and Hilary Knight and the estate of Kay Thompson on the Eloise series. As former Associate Publisher, Viking Children's Books, she worked with the estates of Don Freeman and Ludwig Bemelmans, and at Frederick Warne oversaw the launch of the Peter Rabbit Seedlings line and the centenary celebration of the publication of Peter Rabbit.

Life, an Influential Magazine

One of America's most influential and popular magazines published its first issue this week in 1936. At the time, Life magazine was a startling innovation. Taking advantage of the recently developed, small 35-millimeter camera, Life established the art of photo journalism.

For 36 years, millions of homes across the U.S. eagerly awaited their weekly issues, which chronicled American society and culture in pictures that were a personal experience for readers. Now, no single magazine has the market share and impact that Life enjoyed in the 1930s and 40s.

Americans spend an average of $48.50 a year on magazines and 122 hours reading them.

Coexistence Signs Nationwide Distribution Deal

Coexistence Magazine, the only monthly, Middle Eastern magazine being sold in the U.S. and Canada, has signed an agreement with Russ Warner International to secure magazine distribution at such major retail chains as Barnes and Noble, Borders, Waldenbooks, Hastings and B&N College Bookstores.

Under the distribution agreement, Russ Warner International will serve as the exclusive distributor of Coexistence Magazine to major bookstore chains, specialty stores and independent retailers throughout North America through its fulfillment distributor, Source Interlink. Coexistence is a unique publication targeting the Middle Eastern American market; a segment that has experienced explosive growth, yet remains largely untapped, over the last several decades.

Website: http://www.coexistencemag.com/

PODER Magazine Names New Editor

PODER magazine, the leading Hispanic publication for the influential business and political elite, has named Daniel Eilemberg as editor of its U.S. and Miami editions. Prior to joining PODER, Mr. Eilemberg worked as editor of Hispanic Magazine. Under his leadership the magazine underwent a renovation, changing its target audience and editorial focus successfully and increasing its readership an unprecedented 40% during his first year at the magazine.

Before joining Hispanic, Mr. Eilemberg served as Executive Editor of LOFT. During his time there the magazine earned the prestigious Eddie Gold Award for Best Lifestyle Publication at the FOLIO awards. Prior to joining the staff of LOFT in Miami, Mr. Eilemberg contributed articles to PODER and LOFT, while working in the creative department of the Metro-Goldwyn-Mayer studio in Los Angeles.

Mr. Eilemberg will replace Cathleen Farrell, an extraordinary journalist who has been at the helm of the magazine for the past 7 years. "Cathleen's contributions have been critical to the success of the magazine. We wish her all the best in her future endeavors," said Mr. Lee.

Cutting Edge Media Ready to Launch New Magazine for Entrepreneurs

Cutting Edge Media, the nation's home business experts, is gearing up for the unveiling of their newest publication. The premiere issue of True Wealth, "Your Guide to Starting a Profitable Business," will be published in February 2008.

True Wealth will provide information on direct sales, franchises, and home-based business opportunities, while promoting the idea of creating wealth in many areas of life--through quality time with family, a more relaxed schedule, and real financial freedom.

"True Wealth is designed to reach serious-minded prospects who are actively pursuing a business opportunity--and a better life," says Bridey Orth, Editor-in-Chief. "For those who are recruiting for an opportunity, True Wealth is a wonderful marketing tool and a way to put your business in front of people who are truly interested."

Containing personal development articles, success stories, and advice from industry experts, True Wealth is designed to motivate and inspire both experienced and brand-new entrepreneurs.

"Entrepreneurship is really taking off," says Josh Binkley, Print Media Consultant, "and we're excited about reaching a whole new segment of potential business owners for our advertisers. From our opportunity directory to full page ads to success stories and page sponsorships, we've got advertising options for every business and budget."

True Wealth will be mailed bi-monthly to 50,000 readers. To learn more or see a sample issue, visit http://www.truewealthmagazine.com/.

Peggy Northrop Named Editor-in-Chief of Reader's Digest Magazine

Reader's Digest has named Peggy Northrop U.S. Editor-in-Chief. Northrop joins Reader's Digest from Meredith's More magazine, where she has been Editor-in- Chief since April 2004. Northrop will also serve on the company's Executive Committee.

Northrop succeeds Jacqueline Leo, who is leaving to pursue other interests after six years with the magazine.

Prior to joining Meredith, Northrop was Editor-in-Chief of Rodale's Organic Style and held senior editorial positions at some of the most successful women's magazines in the country: Vogue, Glamour, Redbook, Real Simple and Health. She began her career in newspapers, including The San Francisco Examiner.